The Idaho Travel Council (ITC) granted $9,868,470 in tourism marketing funding to non-profit organizations through the Idaho Regional Travel and Convention Grant Program.
Eligible award recipients include non-profit local and regional tourism development organizations like chambers of commerce, convention and visitor bureaus, and regional travel organizations. Grant recipients use their funding to promote cities, towns, and regions of the state as travel destinations. Program elements are varied, but often include print and digital advertising, videography, brochures, attendance at travel shows, public relations, industry research, and the creation of websites.
This year’s grant award recipients in North Central Idaho are:
Visit Lewis Clark Valley — $165,000.00
North Central Idaho Travel Association — $71,122.46
Moscow Chamber of Commerce — $165,000.00
Idaho Tourism activities are funded by a 2% tax paid by travelers and collected by the state’s hotel, motel, vacation rental, and private campground owners. Forty-five percent of the funds collected are used for statewide programs targeted at domestic and international travelers, tour operators, travel agents, travel journalists, and content creators. Another 45% is distributed back to communities through the grant program awarded by the ITC Council annually in July.
